Genres in new economies of language

Abstract This article suggests that one of the understudied and substantive ways in which actors produce transform social hierarchies classifications is by aligning mis-aligning genres. Alignments within across genres have furnished methods for construing evaluating qualities people – as examples, genre repertoires job applications or promotion dossiers. A fine attunement to new emergent semiotic alignments via can also reveal how are engaging with technological transformations. To study this, we advocate turning four focal points: shifting hierarchies, stabilizing genres, cross-genre identities, empty